The EM people are going to get Ableton, Bitwig or Fruity Loops etc, they may try Studio One or Mixcraft. Musician/songwriters are probably next and then engineers in terms of popularity.ĭAW's try to cover all of these different needs in one DAW but it doesn't work really.
The DAW market is driven mainly by EM newbies and EM artists. We can call these "musician songwriters". The last group would be singer/musician songwriters who can play instruments and or sing and want to mainly record their own instruments and songs. The others might be engineers who want a DAW to record others in their home studio etc, they might be making money from a studio or have hopes to, we can call these "Engineers".
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Some of these have some success at electronic music production where they may become semi or fully professional with their songs. The majority of young people buy DAW's with these high hopes and then after having them for 2 weeks to 3 months, they find out how complex the whole process really is, they then move on to something else, just using their DAW as a hobby occasionally or not at all. You don't need to know anything about music at all, just move your mouse, twiddle dials, press buttons and you will become a millionaire star DJ overnight. At the moment Electronic music (in the box) production is driving the industry, the concept is, anyone can become a star overnight if you just buy Ableton Live suite and sit down at a computer.
This whole popularity thing is also driven by genre and "what's happening now".
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